Fortress Interlocks appoints Underwoods as its sole UK distributor

Fortress Interlocks has appointed Underwoods Electrical Distributors as its sole UK distributor.

London-based Underwoods has extensive expertise in network technologies such as PROFINET, PROFIsafe, Ethernet/IP and CIP safety, all of which dovetail with Fortress’ networked product range. The company also has an extensive range of complimentary products to provide customers with a complete automation and safety solution. It is a growing, dynamic distributor with a network of 11 regional offices and an enthusiastic sales team with an enviable track record in growing Fortress sales.

“The advantage of having a sole distributor is that they have a very clearly defined sales area,” says Phill Carroll, Fortress Interlocks’ Business Development Manager. “We can train ‘Fortress champions’, who will be an extension of our own sales force, visiting customers – existing and prospective – on our behalf, with the same enthusiasm as a Fortress sales person. The company also has an excellent management team that is driven to succeed.”

Commenting on the deal, Peter Fuller, UK Sales Manager at Underwoods, says: "As the leading technical factory automation distributor in the UK, we see this partnership with Fortress as a major step forward in being able to offer a complete engineering solution to our customers when it comes to safety switches and networking. Fortress is the market leader when it comes to both product and innovation and this aligns itself well with the other automation market leaders we partner with.”

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